UI/UX 101

January 11, 2022 2 Min Read

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What is User Experience?

User experience is the value that the end-user gets while using our product. It all depends on enhancing customer satisfaction by improving the usability, accessibility, and pleasure when a user interacts with our product.

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Why User Experience Matters?

A well-designed user interface not only presents our product effectively but boosts the customers’ confidence in our brand. Customers come to us whenever they require related products or services. It builds customer satisfaction and trust in return. Hence user experience design plays a vital role in meeting your business goals. Simplicity or user-friendliness is the core thing that one should keep in mind while developing an efficient UI/UX system. Steve Jobs has always believed in simplicity.

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According to him, “Simplicity is the ultimate sophistication.” This is what makes your business stand apart from your competitors.

How To Approach UI/UX Design?

UI/UX Design is a part and parcel of the product development process. It is what decides the future or success of our product. The best approach for a successful UI UX design is by combining the structure, content, and the user experience in a certain way, so that it enables your business to accomplish the goals. Follow a user-centric approach, in the UI UX Design process. Adopting the strategy enables you to develop simple, intuitive, and engaging micro-moments which thrills the end-users.

Nikhil Shirdhankar

UI/UX at Drip Capital